Samsung launches new TV equipped with AI features

 South Korean tech company Samsung has launched a new range of TVs in India today (April 17). This range includes Neo QLED 8K, Neo QLED 4K and OLED TV models. These TVs, presented at the 'Unbox and Discover' event held at Samsung Opera House in Bengaluru, are available in sizes ranging from 55 inches to 98 inches.

Samsung says that the new TVs are equipped with many Artificial Intelligence (AI) features. AI enhances the visual experience. AI has also been used in sound, which automatically adjusts the volume by detecting background noise.

AI game mode is provided in these TVs for gamers. With its help, picture quality and sound quality can be enhanced. These have the option of 4K and 8K display. Their starting price is Rs 1.40 lakh. Let us know about the specifications and features of all three models of TV.

Free soundbar worth Rs 80 thousand on ordering till 30th April

Samsung's Neo QLED 8K range starts at Rs 3,19,990, the Neo QLED 4K range starts at Rs 1,39,990 and the OLED range starts at Rs 1,64,990. These are introductory prices.

On pre-ordering these, the company is giving up to 20% cashback depending on the model, free soundbar up to Rs 79,990, Freestyle projector worth Rs 59,990, a music frame worth Rs 29,990. Introductory price and offer are available till 30th April.

AI features in Samsung Neo QLED 8K range

• The Neo QLED 8K range includes several AI features like AI Picture Technology, AI Upscaling Pro, AI Motion Enhancer Pro, Real and Depth Enhancer Pro, AI Customization Mode, and AI Energy Mode.
• AI picture technology enhances the TV viewing experience with clear and natural details including facial expressions and other nuances.
• AI Motion Enhancer Pro uses an advanced motion detection algorithm to enhance clarity during fast-paced content like sports. This helps users to enjoy every moment. During the match, it helps in tracking the ball without any deformity, making the user feel as if they are watching a live match in the stadium.
• Real Depth Enhancer Pro brings liveliness and depth to images.
• AI sound technology helps deliver accurate audio with Active Voice Amplifier Pro. It detects background noise and automatically adjusts the volume of the TV.
• Object Tracking Sound Pro generates more dynamic and engaging audio-visual effects by syncing audio with on-screen action.
• Adaptive Sound Pro enhances audio by adjusting audio to suit the content and room for clear and vibrant sound.
• AI Energy Mode: In this the TV consumes electricity as per its requirement.

AI features of Samsung Neo QLED 4K range and OLED TVs


• The Samsung Neo QLED 4K series is claimed to be the world's first Pantone validated TV display for color and Dolby Atmos.
• The OLED TV offers up to 144Hz refresh rate with features like motion accelerator.

New TVs will come with smartphone connectivity

• All new models come with access to Samsung TV Plus, a free streaming service with over 100 channels. These have an in-built IoT hub, which allows users to control their smart home appliances.
• Newer TVs come with smartphone connectivity features that allow the smartphone to be used as a universal remote for the TV and connected home appliances. Samsung Knox Security is also supported in these.